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Your customers are reading bulkresponse, perhaps every hour. Reading emails is the most common online activity (yes, even more that looking at social media or using a search engine). If your business has a solid email marketing strategy, your customers will be reading your emails and then take the action that you want them to take.

If you're not using email marketing to get your messages in front of your audience, you need to start now. Here are 4 quick ways to boost your email marketing strategy so that your emails are opened and read and not sent straight to trash.

1. Always Get Permission First

Never send an email to somebody who didn't ask to get an email from you. This is very important to the success of your email marketing strategy. It's very difficult to run a successful email marketing campaign if you're sending information to people who didn't request it. Put an email opt-in box onto to your website where subscribers have to enter their email to receive information from you. By doing this, they are giving you permission to send them emails.

2. Concentrate On Helping Your Subscribers

An email marketing strategy is not just about selling as many products as you can. Yes, you want to make sales. In the long run, that is the main objective. However, you don't want to push every possible product or service that you're selling into your subscriber's inbox. Instead, you want to concentrate on helping them and providing value. Show your subscribers how you can help them. Provide advise, tips, tips and tricks that will be useful to them.

3. Send Emails On A Frequent Basis

Most people new to smtp relay  are worried about sending more than one email a week. But, if you're helping your subscribers, they will love hearing from you. There's no set rule on how often you should email, as long as it is on a regular basis. Don't send 5 emails in one week and then nothing for 2 weeks. Keep in mind, it's all about providing value. If you're not providing value, don't send out the email.

4. Test Every Email Before You Send It

Always send your email marketin service to yourself before you send it to your subscribers. You want to ensure that everything looks and reads correctly. There's nothing worse than receiving an email message that has lots of typos or has links that don't work.

When you have an email list of targeted subscribers it gives your business the unique opportunity to communicate with an audience that is interested in you and your products, services and offers. Here are 21 email marketing tricks and tips that you can start to implement immediately:

The best way to improve this company results is to test and analyze campaign results for your specific audience. As an email marketing vendor, we analyzed the results of several thousand email campaigns to get a better perspective of what works, and what doesn't work for business-to-business ("B2B") customers. We then distilled this down into a set of split tests to demonstrate a handful of interesting best-practices for email marketing. The split rest tips are summarized in this article in a Q and A format. Most of the results may also apply to business-to-consumer campaigns; however the results here are specifically form reviewing B2B email marketing campaigns.

Q: I am running an email marketing split test. how many emails should I have for each email campaign variation in order to have meaningful data?

A: If you are comparing the results for multiple email campaign variations, then you should shoot for the greater of the following:

A test that will result in at least 100 data points per variation. For example if you typically see a 2% click rate and are comparing click rates in your email marketing results, then each variation should be sent to at least 100 / 2% = 5,000. If you have 4 variations, then you should send to at least 20,000 total contacts for meaningful results.

Or, if you have a large list and are following best practices and varying only one item per variation, your total sample size should be 10% - 15% of the total contacts in the list.
Q: I have an bulkresponse smtp relay providers and I want to test two different types of changes. How many changes can I include in each variation?
A: For basic split testing you should limit each variation to a single change. Otherwise, if you make multiple changes between variations, you will not be able to determine *which change* caused the different in response rates. On the other hand, if time is limited and perhaps you have created 2 or 3 different email campaign variations and want to see which performs best, then the versions can have multiple differences.

Q: How do people respond to attachments - how do open rates with emails using attachments compare with emails not using attachments?

A: Most spam systems will perform a virus scan on attachments, and many spam firewalls are set by default to quarantine attachments of most types, other than.PDF documents. Email campaign split tests demonstrated for us that it is better to host the attachment on a site, and include a link to the document instead of adding the document as an attachment. If you do opt for an attachment, stay away from large attachments (more than 2MB); PDF documents seem to get through ok.

Q: When sending an email marketing campaign, is it better to use a 'send from / reply to' address such as 'sales [at ] mycompany [dot] com' or 'myname [at] company [dot] com'?

A: In most cases, for B2B companies, you will see better results by using a specific contact person (yourself for example) vs. a general address like 'support@' or 'sales@'. Keep in mind that your recipients take only a second or two to decide whether or not to open your email. If they do not recognize your company, they are likely to skip over the email. Also, general addresses are less personal, which reduces open rates.

Actual results. By using several different email marketing split tests, results indicate that using a specific personal name vs. a general email address can improve the net open rate by 15% - 35%.

Q: What are the best days to send our email marketing campaigns?

A: Based on our data we consistently find the following:

Business to Business (B2B). Scheduling for delivery on Tuesday Wednesday and Thursday early morning are best. Peak open times are between 5 and 7am local time.

For B2C recipients (specifically, when sending to a contact list with a high concentration of consumer addresses such has @yahoo.com, @aol.com etc), we find that peak open times are commonly Saturday morning, Saturday evening and Sunday evening.

However, as more and more companies focus on these times, you may find that you get very good responses by sending at different times - when overall email traffic is lower. The best bet is to test your campaign timing with your audience.
Q: What is a reasonable length for an effective email marketing campaign?
The results depend on the objective of the email and the type of your email campaign. For example, a monthly update / newsletter format might be 1-2 pages.

TIP: Be sure to put a list of topics at the beginning of the newsletter, so it is easy for the recipient to 'jump' to specific sections that may be of interest.

A brief offer to download a whitepaper or join an event, usually performs best if the email is short, to the point and includes links to landing pages with additional information. Another common style is the 'educational, email blog's style. If you subscribe to 'The Motley Fool' for example, you've seen this. The writing style is personalized, 1 on 1 communication that typically covers a topic or two, and explains the topic in detail. This might be 2-4 pages long, and can include links to landing pages and external documents with additional supporting materials.

Q: How many links can I use in my email marketing campaign? Will too many links reduce my response rates?

A: Based on analysis of our B2B customer data, adding more links will almost always improve response rates for an email campaign. Key points to consider: 

Try to include a link within your initial opening paragraph ("Read More.." for example). This can increase overall click rates by 12-15% and is virtually always the top-clicked link of an email marketing campaign.

Do you know where the second best performing link is? In the 'P.S. or Footer section! Don't be afraid to 'advertise' or promote below your signature in your email marketing campaigns.

Work more links into your email campaigns. Our analysis shows that campaigns with more links produced higher total click response rates while *not* increasing the unsubscribe rate. 15-20 links in a campaign is not unreasonable.
Q: How often can I send email marketing campaigns to our contacts, and how does this vary from B2B vs. B2C contacts?
A: The best rule of thumb is to communicate with your database when you have something interesting, useful and relevant to say, so the frequency will depend on your audience and your business. From analyzing our customer data, here are some guidelines to consider: 

'Typical' B2B customers send email marketing campaigns to their database on average, 1-3 times per month.

B2C customers tend to send more frequently: 2 - 8 times a month is the most common email campaign send frequency.

Based on analysis of several hundred million emails and tens of thousands of email campaigns, we have seen that - if you stick to best practices and send targeted, useful information, the net response rate or 'engagement' rate improves overall if you send more frequently. Customers who send less frequently (less than 1x per month for example), see higher bounce rates, and experience declining open and click rates in subsequent campaigns.
Q: We use images frequently. Can you suggest a good text to image ratio?
A: This refers to the ratio of images to text in your email marketing campaign. SPAM filters (and image blocking) are both impacted by the ratio of images to text content.

For business-to-business email marketing, a ration of 80% text to 20% images is a reasonable guide. B2C campaigns will often have a much higher image ratio but interestingly, the subject line and introductory paragraph impact response rates more than imagery and design.

Avoid using large image blocks. Use images only where necessary and use text wherever possible. In addition, you can use ALT tags for images - this will improve your text to image ratio.

Earlier SPAM filters relied heavily on specific keywords to determine how 'spammy' an email marketing campaign was. Spammers simply created images that included the spam words, or created an email campaign that was a single big image. This allowed them to get by SPAM filters. However most SPAM filters now look at the amount of content that is text vs. images and if you are using a large number of images, content will often be considered SPAM.

Download On-Demand Wenbinars, Case Studies, Whitepapers and other Email Marketing resources, including "33 Tips to Improve HTML Email Responses" from Pinpointe's Email Marketing Resource Center

Interested in Email Marketing with behavioral tracking to improve response rates?
Visit Pinpointe.com - A leading Email Marketing Vendor for business communications.

This is a pretty simple yes or no answer with this question. I find that many small business owners say yes to this question, but then share with me that their execution is weak.

They don't use Email Marketing consistently, they are not consistently adding more prospects and clients to their list, they have not taken the time to learn to use it more effectively, there is not a sign-up form on their website, etc.

Should you add Email as a marketing channel?

Some people claimed that Email would replace direct mail marketing because the cost was so inexpensive.

Email Marketing was not meant to replace direct mail marketing, but it can definitely help lower some of your marketing costs and still be effective.

Always remember that you want to use as many marketing channels as necessary to effectively market your company.

Part of your effectiveness will be sharing relevant and interesting content with your readers.

I'm sure you have emails you receive from people that you enjoy reading, and others that you either delete or opt-out of their lists.

Part of being relevant is not pitching products every time you contact your clients and prospects. You can pitch products and sales each time, but at some point your clients and prospects may decide they have had enough propaganda.

Keep in mind this also pertains to your industry. If you're a restaurant and you send out a weekly coupon or special, you may keep your email list alive and well by sending it out weekly.

What makes Email Marketing effective?

As a cheap email marketing, your passion for what you do and the quality of your customer relationships are what separate you from everyone else. When you use Email, you'll be able to reinforce those relationships and connect with your clients and prospects in a way no one else can-every single time you hit 'Send.' 
Email Marketing delivers bottom-line results.

Email Marketing offers you a fast, effective way to get your message out to clients and prospects and keep your organization top of mind. It's a breakthrough marketing tool that's just as easy to use as it is powerful. But it doesn't end there.

Your Email Marketing should have the following tools available

Your bulk email marketing service should also make it easy to integrate your social media channels. So when you send an email to your mailing list, you'll be able to connect with a whole new audience of potential customers via social media sites-and generate even more new business.

You want to make sure the Email tool you use makes it easy to get the look you want-fast. Many of the Email Marketing tools have email templates designed for every type of communication (newsletters, promotions, etc.).

Make sure you can customize your emails with your logo, images, colors, fonts, and more. You want to keep your brand identity consistent across all of your marketing channels.

Also, check to see if you can find business-specific template options that are easy to use.

More To-Do's

Consistently promote and link to your social media pages by inserting Facebook, Twitter, and LinkedIn icons into your emails.

See if the Email Marketing tool has an Auto-Tweet feature to automatically post emails to your Twitter feed.

Make sure it's easy for your clients and prospects to share your email message on their social media sites with a Social Share toolbar of some sort.

Make sure you can import and manage your entire contact list with ease. Some Email tools make this a major headache.

You want to make sure you can add people to your Email Marketing list right from your website. When you can add to your email list right from your website and Facebook page it makes your life easier.

When you look at Email Marketing tools, see if you can schedule welcome emails or commonly sent messages with their Email Autoresponder.

A reputable Email Marketing company will make sure that your emails get seen. Good companies will have a deliverability rate of over 95%. This will keep your emails out of Junk Mail folders.

A good Email Marketing tool will also have some kind of anti-spam checker.

They should also have a good reputation, and follow permission-based email practices.

Your Email tool should be able to track your results. If they have graphs of your email campaign results, including: Open rates, click-throughs, and bounces, that's even better.

One other nice feature in your Email Marketing tools would be the ability to measure your social media success with how many fans 'Like' or 'Share' your emails on Facebook, Twitter, and LinkedIn.

Your Action Steps

Go find a good Email Marketing tool. The most important part to remember is that this is only one tool in your marketing plan. Don't pin all of your hopes on just one tool.

Think of your various marketing channels as spokes on a wheel that are delivering your ideal prospects and clients to the hub in the center of your wheel.

Have a variety of spokes on your wheel for the most effectiveness, and use Email as one of your most effective tools.