1. Personalize the contact
Personalize your message to contact an influencer
Once you've found the influencer who (you think) will speak the best way about your brand or product, it's time to make the first contact.

I only have one advice for you: Personalize!

According to the study conducted by Reech entitled “  Influencers and Brands in 2017 ”, influencers are contacted 1 to 3 times a week. And only 26.6% respond to all requests sent to them. It is therefore in your interest that your first contact with influencers is flawless for marketing purpose.

Above all, the influencer must not have the feeling of being part of a list of recipients and of having been drawn by lot among all these influencers that you want to contact.

You have to address them personally. Show them that you care about them, that you know who they are and what they do. This is the best way to build a relationship of trust.

To request them, you can opt for several options:

Email,
Or private messaging on social networks (Facebook, Instagram, Twitter…).
Tell him about his blog, his YouTube channel, his Instagram account, his last post, ...

Value it to have a better chance of getting an answer.

3. Trust
Trust your Influencer
Once you have a response from the influencer, it's time to brief them on your needs and let them know your goals.

Influencer Marketing covers 3 main objectives:

The visibility,
The image,
The conversion .
Depending on the goal you are trying to achieve, the needs and demands are not the same. Indeed, if you have a conversion objective, for example, you will rather call on an influencer and invite him to organize contests or to distribute promo codes that will encourage the purchase.

But beware !  Obviously, you need to communicate your goals and articulate your needs, but don't be too firm on your terms.

You have to know how to let go and trust him.

You must give them the freedom to take ownership of your brand or product and let them send the message to their community as they wish. Thus, the content will be more sincere and credible with consumers.

Do not worry !

Influencers know how to present content in a way that they believe has the most impact on their community. Remember that an influencer with a loyal and engaged community knows her inside and out and knows exactly how to woo her.

4. Be pro
Be professional with your influencers
Getting into Influencer Marketing is not easy, you must know how to structure your exchanges with your influencers.

Between the brief email, the request for an estimate, the many contracts signed, ... too many brands still attach too much importance to these steps considered too “complex”.

But don't forget that if these steps are present, there is a good reason. These steps are essential to establish a professional relationship in the rules of the art.

By setting up a professional framework between your company and influencers, you create a climate of trust, conducive to a lasting partnership. And don't forget that even on the Internet, first impressions count .

5. Think about compensation
Let's come to the angry subject: the remuneration of influencers.

For any lasting relationship, it's important to think of the influencer as a member of your team.

Producing content for a brand  is not easy and requires a lot of time, thought and creativity.

A lot of people find it hard to admit it.

But YES, being an influencer can be a real job.

There are those who make it a full-time job and those who have a parallel secondary activity. But in both cases, it takes time. Maintaining a clear editorial line and cultivating a real personality takes a lot of effort.

They are professionals, and by using their services and above all, by determining the conditions to be respected, you start a contractual relationship with them.

So it seems obvious that all this has to be paid for!

But, of course, there are several possible forms of remuneration:

Offer one or more free products,
Offer a trip or invite them to an event,
Provide financial compensation: namely that in 94.8% of partnerships offering financial compensation, this is between 0 and 500 €.
Conclusion on the 5 simple steps to collaborate with influencers
We saw it in this article, if you want to have more visibility, increase your sales or simply stand out from the competition, there is one solution: Influencer Marketing.

Although the favorite topics of influencers are fashion, beauty and lifestyle, Influencer Marketing is far from being limited to these sectors. It adapts to any type of business, market.

As we have shown you previously, influencers can communicate about just about anything, as long as the product or service is of real interest to them and their community.

Just like in the world of Digital Marketing, there are specific steps to follow, Influencer Marketing is no exception to the rule.

Here are the steps discussed in this article:

Identify the "right" influencers,
Personalize the contact with the influencer,
Trust,
Establish a professional relationship with the influencer,
Think about the compensation.
Once these 5 steps have been completed, your collaboration with the influencer is on track and your Influence campaign has everything to be successful.