Find a corporate identity and format your images correctly
Ordinary pictures in advertising posts can bring you many customers. But you need to know how to use this tool correctly. Make only quality publications.

If for promotion on YouTube you can start shooting video on the front camera of your smartphone, then here the emphasis is on the quality of the picture.

The type of image itself depends on the purpose of the advertisement. For example, for an online store it’s enough to take a beautiful photo of the product (s) and add a minimal call to action on the button:

To promote services and expertise, you need to add more text to the picture itself. There are currently no restrictions on the number of characters and font size on Instagram. Take this opportunity.

Create videos that capture the attention of your audience
You can’t post long videos to Instagram, so your ad should be dynamic. From the first seconds, catch the attention of users to achieve the target action.

Learn how to shoot cool selling videos. Keep in mind that putting valuable information into small timing is more difficult.

Use the full potential of the carousels
This type of publication has appeared relatively recently, so it is now of great interest to the audience. Especially if you encourage users to view each next slide.

There are 2 principles in creating an advertising carousel:

Capturing attention. The first slide should interest the user as much as possible. More precisely - stimulate to view the next image or video. But keep in mind that part of the audience will not see the whole carousel. Therefore, already here you need to give the basic information on which the message of advertising is based.

Conversion. People viewing each slide of the carousel are quite involved. Your task is to make the last picture as stimulating as possible to press the button. Use strong calls to action and other triggers to influence your target audience. Have you deigned your own affiliate website for instagram advertisement?

Add text. Like regular pictures, a carousel should give maximum information to users. You can insert a lot more content here. Take advantage of this.

But zealous with the amount of text is also impossible. If the basis of the content in the carousel is images, make sure that the words do not attract attention to yourself. Concisely write text on pictures.

Stick to your corporate identity.

Of course, under each slide there is a button with a target link. The user can take advantage of the offer at any stage of viewing the carousel.

Instagram Stories as a separate type of advertising
Now - this is a trend in Instagram-promotion. You can give such an ad in 2 ways:

Collaboration with bloggers. You have made a selection of popular people on your social network with your target audience, but advertising posts are too expensive? Try buying Instagram Stories ads from popular people! Such a service is much cheaper. But, according to statistics, in many cases the effectiveness of such a promotion is in no way inferior to the main form. Think for yourself. In most cases, advertising posts are deleted within 24 hours. And the feeds of subscribers are filled very dynamically. The likelihood that people will see the story is definitely not lower.

Paid Instagram ads. The service offers to customize the promotion of your target audience in Stories. Flipping through the history of subscriptions, a person will see your publication. Good engagement is possible here because users are not immediately aware that they are watching ads.