While there are computer based solutions for email marketing, this has become somewhat impractical, because of the mobile culture we live in. Today most professionals work from notebook computers or other portable devices, creating the need for a web based solution. Web based email marketing software meets this requirement by allowing the business owner access to not only their email database, but also to the complete marketing platform. This means that the business owner can be actively creating, deploying and monitoring marketing campaigns even when away from the office.

When it comes to online email marketing systems, there is a wide range of options available for businesses of all sizes. On the low end of the scale are free web based systems that offer basic functionality and limited list size. These systems will perform basic autoresponder and contact management functions; however, they will also generally place paid third party advertisements on any outgoing emails that you send. Most businesses that start with a free system eventually migrate to a paid platform for greater functional capability and to eliminate the third party advertising from their correspondence.

The primary solutions providers in this arena are paid services that offer complete email marketing software packages. Not only do these companies provide the basic functionalities of contact management and email autoresponders, but their services go far beyond these basic capabilities by providing features that will make the marketing a business does more effective and efficient.

The expanded capabilities offered by these web based providers begins with the customization features that are offered to their clients. The ability to customize the marketing pieces used by a company are crucial to developing a brand recognition with their prospects. These customizable features should include lead capture forms, lead capture pages and email templates to name a few.

The ability analyze the effectiveness of any marketing campaign is another critical feature found in the top level paid services. The data provided by the software provider should provide information as to which recipients are opening their emails, how many time those emails are viewed and what links the reader has clicked on within the email. Additionally, the software should give the business owner the capability of creating separate campaigns that target individuals on the email marketing list, based on their responsiveness to previous emails.

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In recent years the influence of social media has been seen in the business world. It is critical that any piece of web based email marketing software include social media integration. For example many of the top level services offer the ability to send a tweet to Twitter and a post to Facebook anytime an email broadcast is sent out to the subscriber list. In addition, many of the current software vendors offer social media sharing capability within the actual email message itself. This allows the reader to easily share the content of that email with others in their social network. This sharing creates a viral component to any email correspondence being sent.

There are many great web based email marketing software providers. Take the time to evaluate the capabilities of each system to determine if it is a proper fit for the needs of your business.

Being equipped with the best web based email marketing begins with choosing a great email marketing provider. Mailigen offers online email marketing software for businesses both large and small to effectively evaluate their services.